HubSpot.

Where we are and where we want to go . The initial challenges posed are crucial: understanding the agency's way of working, determining the business goals to be achieved, identifying the key points to focus on, and, ultimately, designing how to do it. All of this requires thorough analysis, especially considering the particularities of a travel agency like Planes con Duende, both from an administrative and fiscal perspective, as well as from a philosophical standpoint.

Several fronts to address . More specifically, the core problem can be broken down into three distinct aspects that, together, form the complete business cycle: the flow of client acquisition, sales, and follow-up; the design and planning of tailor-made trips; and the management of purchases, sales, clients, suppliers, etc. How to approach such an ambitious and diverse digitalization project that also enhances the agency's strengths?

A series of analysis and design sessions with the team clear up the first uncertainty. The result? A phased, defined, achievable, and team-approved digitalization plan. As for the technology, the decision is to rely on specialized systems for each area, but fully integrated and synchronized.

For the optimization of the acquisition, sales, and follow-up cycle, the choice is made in favor of HubSpot , one of the best and most widely used CRM tools on the market. Why? Beyond its proven strength in managing clients and opportunities, it opens up a vast field for leveraging inbound marketing and, most importantly, provides key integration mechanisms essential for the success of the project.

For enhancing the administrative aspects , another "heavyweight" is chosen: the Odoo ERP in its Community version . Immediate value from its implementation, more than sufficient native functionality, and, once again, powerful integration mechanisms with third-party tools. We now have two pieces of the puzzle. The third?

The magic of integration . To cover the third pillar of the project, the design and planning of trips, a central software system is developed, integrated bidirectionally with Odoo and HubSpot. Together, this allows for the interactive and enriched creation of a trip for a client registered in HubSpot and, ultimately, automates the management of purchases, sales, and billing in Odoo based on it.

One of the most important lessons learned from the project is the significance of a thorough preliminary analysis phase. In the medium and long term, understanding business objectives and designing the most effective way to align them with technology proves to be the key to success.

More efficiency, more time, more closeness . Digitalizing the traveler's lifecycle and automating and streamlining their follow-up, along with the associated proposals, not only brings efficiency to the agency's daily operations but also enables a more personal, deeper, and precise approach focused on the traveler, their preferences, and their experiences... Ultimately, it results in more closeness, more knowledge, and, in the end, more satisfaction.

A step forward, the first one . But it doesn’t end here. If this first step serves any purpose, it is to lay the foundations and open the door to more ambitious and exciting ideas. With the digitalization of the described aspects and the implemented technological ecosystem, enhancing the travel experience with Planes con Duende seems limitless. To be continued...